Florence Design Co. is the interior design and architecture studio of Gillian Tate. In order to design her the appropriate visual identity, we had to start from the foundation. Through brand strategy, I helped Gillian not only gain clarity about her vision and direction, but also helped her articulate her brand and understand her clients’ mindset. Florence Design Co. needed to be positioned in a way that communicated her values: nature-inspired design informed by functionality, form and flow, with a focus on comfort, productivity and wellbeing. The visual identity mixes shades of green with textures of natural elements such a wood and stone, and orange accents that bring warmth to the palette. Gillian’s bespoke logo was inspired by her design philosophy around the integration of nature into our build environments and interior-exterior relationships.

Brand strategy / Visual identity / Tag line writing / Copywriting / Graphic design