It’s no secret

I've always been passionate about many things - art, design, photography, writing, music, and many more. I spent a lot of years trying to focus on just one because that's what they tell you. Check a box. Pick one. But the more I tried to divide myself, the emptier I felt. Today, I wholeheartedly embrace my many sides as a multipotentialite. This unique blend of skills and experience lets me approach my work with a wide lens, and connect dots others can’t. It is my strength, and my advantage. It’s this creative richness and curiosity that allow me to produce my best work and live most authentically.

I have 10+ years of experience developing brands by combining graphic design, strategy, beautiful imagery and authentic copy. I’ve worked with personal, start-up, and established brands, helping them with a wide range of creative needs. I’ve also had the pleasure of photographing some really special moments, objects and places along the way.

My special combo and why I love doing it all

Art allows me to search for a deeper meaning, to highlight the beauty in the mundane, to explore freely, and to surface emotions in my work.

Design allows me to think strategically, communicate effectively, and meticulously organize components to achieve a goal.

Photography allows me to find and frame the best parts, to consider context and relationships, and notice the details others miss.

Music allows me to explore emotions, use my voice, and connect with others in a universally understood language.

Writing allows me to connect deeply, to tell stories, to edit down to the essentials, and explore language in both serious and playful ways.

Fun stuff

I was born and grew up in Bucharest, befriending all the stray dogs, singing Spice Girls in broken English, and wanting to be a ballerina. Instead, I ended up going to art school at age 10, and much later graduating from OCAD U in Toronto, with a Bachelor of Design. To this day, I still love dancing, only now it’s latin dances and tango. Forever a nostalgic soul, I’m moved by little things, laugh easily, and notice beauty in everything around me. I love tropical beaches, the smell of summer rain, and the view from the summit.