While working with Vibe Vending, I developed several of their sub brands around different food products. Tropic Love was the original project, followed by Luv Pop, Melt My Heart, and Luv Puffs. These brands, although different, are all connected by the overarching theme of love, which reflects Vibe Vending’s missions of spreading love and happiness through fun and tasty treats. It was important to maintain a similar brand voice across these brands, through the use of fun copy. The booths popped up at various street festivals in Toronto, including the iconic Canadian National Exhibition.

Branding / Visual identity / Copywriting / Booth design / Graphic Design