Russel and Trudi Tate run a private dentures and dental hygiene clinic in Ontario. Upon moving into a newly renovated location, they wanted to also give their outdated brand a modern refresh. Catering predominately to an older demographic, as well as providing mouthguards for athletes, their new brand needed to feel approachable, friendly, and caring, yet still polished enough to inspire trust and communicate their professionalism and experience. The blue brand colours were chosen to inspire a sense of calm, cleanliness and freshness, while the photography was selected to portray their target demographic in a beautiful and dignified way.

Rebranding / Brand strategy / Visual identity / Art direction / Copywriting / Marketing collateral / Indoor & outdoor signage / Website layout / Icons design