Tropic Love approached me to strengthen their brand, redesign their visual identity and aid them in making their stands more attractive. Given that Tropic Love often sells their products at street festivals and outdoor events, they needed a visual identity that stood out among neighbouring vendors in a highly-saturated visual context. To achieve this, the visual identity is very colourful, bold and modern, while also complimenting the more classic tropical elements of the booth’s structure. It was also important to prominently feature their ‘drink from a fruit’ tagline, as this helped customers quickly get a sense of the products, as well as be able to spot it and read it from a distance.
Tropic Love participates yearly in the Canadian National Exhibition. Their largest booth offers not only their healthy, delicious products, but also a place to sit down in a pleasant setting that lights up at night, and the option to snap social media photos photos against their branded tropical illustrations background.

Rebrand / Visual Identity / Booth design / Menu design / Digital illustrations / Graphic design / Copywriting