Millennials are know to be a particularly nostalgic generation who is more than ever seeking experiences as forms of entertainment and socializing, particularly to ‘escape’ the burdens of adulthood. HideSeek is an experience designed for millennials by millennials, to press pause on adulting and allow visitors to fulfill the ultimate dream: to feel like a kid again. Full of Insta-worthy moments and immersive environments, HideSeek invites everyone to rediscover the bliss of carefree play and discovery.

The visual identity of HideSeek was designed to convey a sense of fun and playfulness, while also eliciting a sense of curiosity. The colour palette was carefully selected to work for both the branding and the physical installations themselves, for a cohesive story. From soft pastels to bright, saturated colours, these colours reflected the range of feelings the installations evoked. The graphic elements in the illustrations were meant to only hint at what awaits inside, without giving anything away.

HideSeek ran its first installation in Toronto, followed by Montreal, in Canada. They are currently planning to open in Chicago and to tour more major cities within the US and beyond.

Experience design / Creative direction / Visual identity / Copywriting / Art installation / Interior and exterior signage / Marketing collateral