Ardell Festival was a bespoke influencer event which took place in Toronto, at 1 Hotel. Beauty influencers were invited to enjoy the Ardell Festival vibes in a beautiful rooftop setting and try featured Ardell Beauty products from their new collection, as well as from previous collections. Working alongside Readymade and Rose PR, I was hired to design the overall visual identity of the event, all of the signage for each area, as well as to come up with concepts and designs for each of the lash booths. I also curated other elements and decor to aid in creating the festival vibe.

Visual Identity / Experience Design / Booth Concept & Design / Graphic Design